BRAND POPUP is teaming up with DesignerCon this November in Las Vegas!

BRAND POPUP is partnering with DesignerCon to showcase the next generation of emerging snack brands at one of the country's largest collectible and pop culture events. With more than 30,000 attendees, the collaboration gives snack brands the opportunity to get in front of consumers, creators, collectors, and tastemakers eager to discover what's next.

Emerging snack brands interested in exhibiting and activating at the event are invited to connect with the BRAND POPUP team.

THURSDAY, JULY 9 — Happening Tonight!

We're bringing together an evening packed with conversations, ideas, and the people building some of today's most exciting brands. Whether you're a founder, creator, marketer, investor, or simply curious about what it takes to build a modern brand, this is your place to be.

From legacy brands like PepsiCo, Nike, UNIQLO, and ARC'TERYX to fast-growing brands like OLIPOP and Stars & Honey, you'll hear firsthand how today's leaders think about growth, creativity, community, and what's next. HERE

THURSDAY, SEPT 17 - BRAND POPUP returns to Los Angeles

​Join an evening with the people building some of today's most recognized consumer brands. Hear firsthand how leaders from VANS, Lucid Motors, Lindt, Khloud, and more are thinking about brand, creativity, culture, product, and growth in today's fast-changing market.

Whether you're a founder, creator, marketer, investor, or simply obsessed with great brands, BRAND POPUP is where you'll find real conversations, practical insights, and meaningful connections with the people shaping what's next. REGISTER

Some founders build one great company. Others keep reinventing industries. Elvina Beck is doing both.

In 2012, Beck founded PodShare, pioneering one of California's earliest coliving concepts. She built the first sleep pods herself using lumber from Home Depot, creating a minimalist, community-driven alternative to traditional housing for travelers, freelancers, and digital nomads.

PodShare challenged the idea that housing should come with long leases, security deposits, and unnecessary barriers. Instead, members could move freely between locations through a flexible membership model, more like a gym membership than a conventional rental.

Today, Beck is applying that same entrepreneurial mindset to the hotel industry with her newest venture, Deadline.

Deadline is an exclusive marketplace that helps independent hotels monetize unsold rooms without publicly discounting their rates. Instead of posting last-minute deals, verified travelers bid on available rooms while each hotel's minimum acceptable price remains hidden. If a bid meets the hotel's threshold, the traveler wins the room. If not, the hotel's pricing and brand value stay protected.

For hotels, it's a smarter way to generate incremental revenue from vacant inventory. For travelers, it transforms booking into a more engaging experience with the opportunity to unlock exceptional stays at prices they help determine.

Whether it's rethinking how people live or how they travel, Elvina Beck continues to challenge traditional business models by designing marketplaces that are more flexible, accessible, and mutually beneficial.

Want early access? Get verified to bid at Deadline

Own or manage an independent hotel? List your vacant inventory through Deadline's exclusive marketplace and turn empty rooms into incremental revenue while protecting your public rates.

Essential information for founders, creators, and tech professionals.

We highlight roles from founders, brands, and operators in our network who are actively hiring. If you’re looking to join a high-growth team, this is where you start.

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Hiring? Email us ([email protected]) to feature your open roles and connect with our community.

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Claude or Gemini? OpenAI or Anthropic? GPT-7 before year-end or not? If you read tech newsletters, you've already formed opinions on all of it.

Kalshi has real-money markets on which AI model leads benchmarks this week, which lab ships AGI first, when Anthropic releases Mythos, whether OpenAI raises ChatGPT pricing, and which company has the best coding model at year-end. These aren't abstract questions — they're live markets with real money on both sides, moving as labs ship, benchmarks drop, and announcements land.

The edge belongs to whoever actually follows this space. Not the casual observer — the person who reads model cards, tracks evals, and notices when a new release outperforms the field before the mainstream press catches up.

That person has a genuine edge. If that's you, Kalshi lets you act on it.

Trade the model race

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About LA Related

LA Related is a newsletter by Schmoozd, which hosts offline networking events for professionals in the Los Angeles area. Schmoozd was founded in 2009 and now has over 30K+ subscribers.

Each week, we drop a curated list of LA's most happenings into your inbox. From exclusive pop-ups to killer events, we keep you ahead of the curve.