FIFA World Cup 2026 Opens Today — And Brands Are All In The tournament officially kicks off today in the U.S., Canada, and Mexico. Visa ("Tap In" with Jason Sudeikis), Lay's (Will Ferrell with 72andSunny), and Google have all launched major campaigns. This is the biggest cultural moment for U.S. sports marketing in years.

Even if you're not a World Cup sponsor, piggyback on the cultural energy. Real-time content tied to match moments is fair game for any brand. FIFA World Cup Ad Tracker 2026

THURSDAY, JULY 9 — The lineup is here. BRAND POPUP brings together the minds behind some of today's most exciting brands, featuring leaders from ARC’TERYX + Calvin Klein, OLIPOP, UNIQLO + NIKE, That’s It, and more for an evening of stories, strategy, and inspiration.

Fireside Chat with founding team at OLIPOP on Thursday, July 9

We're also welcoming the team behind viral tea sensation AUNTEA JENNY and the creators of Fanttik, the DTC brand redefining everyday tools. Shhh, there’s more REGISTER

THURSDAY, JUNE 25 - VIDCON is back, baby! This year, it's returning with more excitement and energy than ever before. The event promises to be bigger and better, with an impressive lineup of creators - The List

VidCon is the largest annual convention for digital video culture, content creators, fans, industry executives, and brands. It's a must-attend for creators and brands seeking collaborations. REGISTER

WEDNESDAY, SEPT 9 - The future of commerce is being rebuilt in real time. Join Alibaba CoCreate 2026, one of the world's leading summits for product-driven businesses, where founders, operators, and innovators come together to explore how AI, global sourcing, and modern manufacturing are reshaping the next generation of brands.

Featuring speakers and leaders from Amazon, Reddit, Wix, Kickstarter, Fast Company, Balance, and many other influential companies driving the future of commerce, technology, and entrepreneurship. REGISTER

Influencer marketing has long been used mainly by consumer brands. Beauty, fashion, and lifestyle companies worked with creators, while B2B businesses stuck to webinars, whitepapers, and trade shows.

LinkedIn’s new Creator Marketplace is changing this trend.

The platform now helps brands find credible B2B creators and run campaigns with founders, operators, consultants, and industry experts who have earned a trusted audience. This matters because B2B buyers are starting to trust people more than company messages. A respected founder or expert can often get more engagement than a regular ad campaign.mpaign.

This move is also good business for LinkedIn. Brands can boost creator content as paid ads, which opens up new revenue streams and gives creators more ways to earn from their expertise.

The bigger picture is that the creator economy is growing beyond just consumer products. LinkedIn is not starting the B2B creator movement; it is confirming its value. This shows the market is set to grow even more.

Essential information for founders, creators, and tech professionals.

We highlight roles from founders, brands, and operators in our network who are actively hiring. If you’re looking to join a high-growth team, this is where you start.

Hiring? Email us ([email protected]) to feature your open roles and connect with our community.

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LA Related is a newsletter by Schmoozd, which hosts offline networking events for professionals in the Los Angeles area. Previously known as WeeklyHap, Schmoozd was founded in 2009 and now has over 30K subscribers.

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